About me
“Tom played a pivotal role in our growth and success, and in getting ClearStake off the ground”
Martin Burt
CEO, Clearstake
"A one man masterclass"
Gary Littlefair
VP Sales, Swrve
How I work
I help them understand precisely who they are selling to, what they need to those people to believe, and how to make that happen. Then I do the work: creating content that sells, demand generation programs that work, and even online design and development. if you want to get a sense of how I view the world, head over to my blog.
Demand generation
I set up the structures, processes and campaigns you need to deliver meaningful interest.
Or evaluate and adapt what is already in place.
Creative
I help you communicate and bring your story to life. Whether in written content, video, presentations, ad copy and even digital design.
I built this website, for example.
My background
I've worked with companies large and small over the years. In every case I have delivered rapid and sustained success in terms of what really matters: more attention, more interest, more customers, and more revenue.
Here's some of what I learned:
FAQ
What sort of time commitment is typical?
It depends on the size and ambition of your business. For a startup with limited budget, a day a week or even less is appropriate. If we are building and managing campaigns, 2 days is more usual.
Do I have to sign a long-term contract
Absolutely not. In some circumstances I might ask for a 3 month commitment but in general month-to-month is how I like to work.
How many clients do you work with?
Usually 2, never more than 3, and I am always transparent with all my clients in terms of my commitments
Do I have to choose which days of the week you work?
No. If I am working with your organistion I will do my best to be available as needed. That said, if you prefer to block book days that can be done on request.
Do you work on site or is this fully remote?
I'm always happy to work on-site if possible. In fact I recommend it. As long as the logistics make sense and it doesn't impact other clients, spending time in your office is a positive benefit.
Is there a maximum size of organisation you work with?
There's no hard and fast rule but in my experience organisations of over 100/150 people, with existing marketing teams in place, are not suited to a fractional CMO arrangement. By all means get in touch, but you probably need a full-time hire...
